FRSystems blog

Your cloud recruitment system

10/01/2014
by admin
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New Salesforce1 app for iOS and Android

The excellent new Salesforce1 app is available now and enables users real-time access to all salesforce objects and records using a smartphone or tablet. The intuitive interface is optimised for easy navigation and data interaction on a touchscreen, so you can review details, update data, and create new records with a few taps. Also your own custom objects which are specific to your business are available right there in the easy to use touch interface. Salesforce1-app

You can even view your dashboards which gives you a quick overview in graphical form of your data. If you use Chatter in your organisation then you can also post updates and view your Chatter feed in real-time. Salesforce1 can even use your smartphone or tablet notifications to alert you when key events occur that you should know about or that require your attention. Examples would be when you have received an approval request or someone has mentioned you in Chatter.

This seems to be an excellent transition to mobile apps from the Salesforce Touch previously. We can help deploy this in your organisation if need be, just contact us here to get in touch, or Send us an SMS message.

New SMS Message

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11/01/2013
by derek
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Salesforce touch finally here and working well.

We spoke about Salesforce touch a while back, but we have now been testing it out on an iPad. The native application is really good, but you can also use the web app too, which might be useful to some who might need to use it without installing it on a mobile device. There is no Android native app as yet so those with an Android tablet or smartphone might use the HTML5 web app initially. Have a look at a screenshot of the app in use below.touch2

So to enable the touch in your instance of Salesforce you need active it in the settings. You can do this by going to Setup, Administration Setup then under Mobile Administration click the Salesforce Touch option and then Settings. There you will find two options, one for the downloadable App and one for the Mobile Browser App, as shown in screenshot below. Just enable which ones you need to use or both. If you need help with this just Contact Us for assistance.

touch1

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14/12/2012
by derek
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Salesforce mobile app for your Franchise

The salesforce mobile app is very useful for basic lead or contact editing or even for contacting a lead or contact without having to drag out the laptop just to get a phone number.

You can access all salesforce objects that you have permission to and edit them if need be. As you can see from the screeshot this app will sync info so even when you loose an internet connection you can still access an object like a lead record. Here at FRSystems we can help with installation and configuration of the Salesforce app for Android  and iOS.Mobile app

One very useful use of this app is the ability to use it at a Franchise Show or something similar. Any potential franchisees met at a show can be entered into your CRM as a lead right there and then. This will automatically trigger any internal workflows that are setup (we do this for clients of the FRSystem). So for instance if you have an automated email that goes out to enquiries with more info about your Franchise or even your prospectus, this would automatically be sent to the lead’s email address he/she has just given you. If this lead has the email address on their smartphone/tablet this would arrive within a few seconds and can show real professionalism, with a wow factor.

Contact us if you want any more info about this or anything to do with automation of your processes.

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02/10/2012
by derek
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Adding new users to Chatter.

 

So you have setup Chatter at Chatter.com and want to start adding users. Just click on Chatter and click on the large ‘Invite Coworkers!’ button. This will enable you to add people in your organisation to start using chatter. Just remember you can only invite users with an email address within your domain. So that will be users with an email @youdomain.com. Chatter enables you to create groups and you can add ‘customers’ to these groups. This enables users outside of your company to interact with users of that group only. This is very useful as a way of enabling external users to collaborate with certain groups they have been added to. You still control who gets added to these groups and can always remove someone if the need arises.

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02/08/2012
by derek
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Zero internal email can become a reality

The news about Atos’ ‘zero email’ policy a while back had us thinking seriously about the implications. Now firstly, to be clear, the Atos ‘zero email’ is ONLY to do with internal email. In other words only internal communication between Atos employees will have to be done using other forms of communications and not email. The press, when this was reported, did not really make this clear, and I think a lot of people (including us) thought it a rather crazy thing to do. In the BBC’s story HERE word’s like ‘stupid’ were apparently used. Atos boss Thierry Breton would like this to happen by 2014. They will obviously be hoping to achieve this using new collaboration and social media tools.

Well what we had been thinking as I’m sure you are dying to hear is that using Salesforce in your organization could actually make this same ‘zero email’ policy a reality, by using the hugely successful and popular Chatter which is Salesorce’s take on internal organizations social media. If you have salesforce in your company then to give Chatter to your users is FREE and they don’t need full salesforce user accounts. You could encourage users to login to Chatter at the beginning of the work day, then they would be able to collaborate quickly and easily, including the ability to share files and use the Chatter mobile apps. There is even a Chatter desktop app which would enable users to auto-login once their PC boots up. For companies without salesforce you can get Chatter for FREE by signing up at chatter.com. To use salesforce’s own phrase, it will be ‘Facebook for the enterprise’.

If you think this would be useful to your company to increase employee’s productivity and reduce internal email then contact us for help and advice at http://www.thefrsystem.co.uk. This could make Atos’ dream become a reality for much smaller businesses and organizations.atos logo

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28/06/2012
by dugan
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Question: “Typically how many different franchises does a candidate look at, and how many proceed into franchising of any kind?”

I was asked this question by a franchisor recently and spent quite a bit of time carrying out analysis to answer this and thought it would be useful to share this with others…

The question of how many franchisors a serious lead looks at, and what percentage of franchise enquiries actually end up buying a franchise is impossible to answer that accurately but this is my take based on my 10 years experience and dealing with franchise portals and many brands:

Serious leads I categorise as leads that eventually end up buying a franchise, and in my experience these leads will start out enquiring about between 10 and 15 brands and then narrow it down to an average of 3 brands who they’ll concentrate their due diligence on, leading to them attending at least 2 meetings before making a decision.

Based on the total number of unique enquiries generated for franchising each year which I estimated to be between 10,000 and 12,000 in 2011, and the number of people signing franchise agreements estimated to be between 700-1,000 in 2011, then the percentage of franchise enquiries leading to franchisees will lie somewhere between 7% and 10%.  Therefore out of every 100 franchise leads generated, only 7-10 will end up actually investing in a franchise and are therefore classed as ‘serious’ leads.

What this means for any brand is that for every ‘serious’ lead who attends a meeting, they are, on average, choosing between you and 1 or 2 others and you can get a good idea from your meeting-franchisee ratio how many you lose to their other options (a good conversion figure would be 1 out of 3/4 people you meet will join you).

This is why it is common that the best brands are only converting 5% of enquiries they receive into franchisees.  Any brand achieving between 7-10% conversion from enquiries to franchisees is doing very well.

Of course there are some leads who show great intent, attend a lot of meetings, but never actually end up investing in a franchise, and these are the worst kind of leads to deal with as they take up a huge amount of time, potentially would like a franchise, but never actually follow through.  These are hard to identify early in the process, because many of these leads personally believe they will buy a franchise at some point, but never do!

Working with a good franchise consultant, and a good franchise recruitment system are key to maximising your results.

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14/06/2012
by derek
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Salesforce touch coming soon..

This is great news for all Salesforce users as everyone moves to being more productive on smartphones and tablets. We envisioned this a few years ago when we first started using Salesforce, although then we were trying out the Salesforce for iOS app. This was ok, but obviously limited. Now Salesforce are moving to a HTML 5 standard for mobile and tablet access.

Why is this better? Well all smartphones, tablets etc come with a browser that will almost always be HTML 5 compatible. This enables all mobile devices, whichever operating system (iOS, Android, HP webOS, Blackberry Tablet OS) to access this touch Salesforce interface. Even more crucial is it will be perfect for the next generation of touch screen laptops running Windows 8. This will be hugely beneficial to companies as access to Salesforce data will be available at the touch of a finger…..literally. We can seriously foresee that this way of access to Salesforce, will in future become the norm. Head over to http://www.salesforce.com/touch/ to found out more info.

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16/05/2012
by derek
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SMS Marketing…the new way to connect

SMS Marketing or mobile marketing is a great way to connect to potential customers, leads or existing contacts. A text message open rate is as high as 98% in some studies and when you compare that to email which can be anything between 10-20% then this is surely something every business should be looking into.SMS

One key thing nowadays is the rise of smartphones. Why you ask is this significant…well using short URL’s in your SMS messages, it becomes very easy to get clients and customers to tap your URL and visit a site or special offer you have. We can set this up in our own www.thefrsystem.co.uk or advise on how to set it up in your own Salesforce instance.

We can even setup a mobile optimised landing page to capture basic info like name and email address for future email marketing. This can be a great way to engage with potential customers. If this could be useful to you then click here to contact us.

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